The cycling tour operators used the North of Tyne Innovation Recovery Grant, which offers a 50% contribution to innovation projects totalling £10K-£20K, to implement bespoke new systems, allowing them to offer a more personalised approach to customer service. It also means that all information and documentation passengers need will be in one place, accessible on demand. It’s expected that the new software will cut staff administration time from two hours to twenty minutes whilst offering a more personalised experience.
The team at Saddle Skedaddle have been supported by innovation specialists the Innovation SuperNetwork, developing an innovation pathway and project delivery plan to implement the new technology. The Grant is administered on behalf of the North of Tyne Combined Authority by experienced business funding providers, NBSL in partnership with the SuperNetwork.