North of Tyne Combined Authority (NTCA) and Creative UK  £2.625 million investment programme aims to stimulate culture and creativity in the North of Tyne.

The Culture and Creative Investment Programme is a two-year partnership between and Creative UK was launched in June 2021 to invest £2.625 million in the North of Tyne’s creative and cultural industries.   Open to Small and Medium Enterprises (SMEs) and freelancers in the region, the Combined Authority’s investment fund will enable a more resilient and sustainable future for the creative sector in a post-Covid 19 economy.

The bespoke programme is the first of its kind in the region and will offer a combined package of financial and business support, including £500,000 of grants, £1.5 million of loans and £625,000 of equity investment. Wraparound business support will be delivered in partnership with Creative Fuse, offering a range of specialist workshops and mentoring sessions. Available to finance recipients and other creative practitioners, the support programme seeks to enhance business skills, aid the development of new products and services, and enable business growth. The programme will also facilitate knowledge sharing and collaboration between participants, as well as providing access to Creative UK’s wider network of national and international market stakeholders. 

Applications are encouraged from ambitious organisations and practitioners looking to establish innovate products, services and business models that recognise the new trading environment for cultural and creative businesses. The programme will position the cultural and creative industries as a key post-Covid growth sector for the North of Tyne and builds on the broader work of the Combined Authority to support a new economic future for the region. 

Creative UK has  a local delivery team to manage the programme on behalf of the Combined Authority and will draw from the expertise and experience of local cultural and creative leaders and organisations throughout the programme. The programme is delivered in partnership with key regional cultural and creative organisations such Northumbria and Newcastle Universities, Tyne & Wear Community Partnership and the North-East Culture Partnership.  This regional leadership provides critical insight and intelligence to support the national investment expertise of Creative UK in delivering a first-class service in the region that will help realise the ambitions of the sector.

For more information on the Culture and Creative Investment Programme visit